Traffic
Click-ID
A click ID is a unique identifier an ad platform appends to a landing-page URL when a real ad click occurs — gclid (Google, standard web click), gbraid (Google, iOS app-to-web), wbraid (Google, web-to-app), fbclid (Meta), ttclid (TikTok), msclkid (Microsoft/Bing), and equivalents on Yandex, X/Twitter, Snapchat, Pinterest, LinkedIn, and Taboola. A stream can require a recognized click ID on every request — Require Click ID — so that direct link visits, bookmarks, and bot traffic with no click ID attached never reach the money page at all.