Core Concepts
Cloaking (Ad Cloaking)
Ad cloaking is showing an ad platform's own review crawler different content than what a real visitor sees at the same URL — used to keep a policy-sensitive but legitimate offer (certain betting, adult, pharma, or aggressive-marketing verticals) compliant with a platform's landing-page review while still delivering the intended offer to genuine buyers. It's a distinct concept from link cloaking (masking an affiliate URL) and SEO cloaking (showing search engines different content than visitors) — see the disambiguation page for the full breakdown.