Core Concepts
Grey Page
A grey page is a middle-ground landing page — less obviously compliant than a true white/safe page but not the full, unrestricted offer either — sometimes used in the industry when an advertiser wants a single page to survive manual review without a strict safe/money split. Cloaking X's own stream model doesn't have a distinct grey-page tier: every visitor is placed into exactly one of two buckets, the fallback (safe) page or the money page, never a blended third option.