Detection
IVT (Invalid Traffic)
IVT (Invalid Traffic) is the ad-industry umbrella term, defined by the Media Rating Council, for any click or impression that shouldn't be counted or paid for — bots, scrapers, click farms, and other non-human or fraudulent activity. General Invalid Traffic (GIVT) covers traffic identifiable by known lists and patterns, such as declared bots and known crawlers; Sophisticated Invalid Traffic (SIVT) requires more advanced detection — behavioral analysis, fingerprint cross-checks — to catch. Cloaking X's fraud and bot-detection layers exist to filter both categories out of a stream's real traffic and reporting.