Cloaking for Microsoft Ads
Microsoft Advertising reviews the destination behind an ad with its own dedicated ad-quality crawler, separate from Bing's general search crawler that indexes the open web. Cloaking X's job on a Microsoft/Bing Ads stream is to recognize that specific reviewer and route it away from your money page without touching a real click.
How Microsoft's Ad-Quality Crawler Reviews a Landing Page
Microsoft Advertising's own documentation names AdIdxBot as the crawler that fetches a destination URL to confirm it's accessible and matches what was submitted for review — a distinct product from bingbot, Bing's general-purpose search crawler that indexes pages for organic search results and has nothing to do with ad review.
That distinction matters for filtering: a rule built to catch "anything with Bing in the name" would either miss AdIdxBot (if it only matched the word "bing") or wrongly divert genuine Bing search traffic (if it matched too broadly). Cloaking X's detector matches the AdIdxBot product token specifically, so Bing's regular search crawler and any real visitor arriving from Bing search results are left alone.
How Cloaking X Filters Microsoft Ads Review Traffic
Cloaking X attributes AdIdxBot's user-agent in real time, at the edge, before the request reaches your money page — the reviewer sees your fallback page, a real click reaches your offer.
The same stream captures msclkid (Microsoft's click identifier) automatically, so your tracker and Microsoft's own conversion import keep attributing the clicks that do reach your offer.
AdIdxBot Attribution
Recognizes Microsoft Advertising's own ad-quality crawler by its documented user-agent, distinct from bingbot's general search crawl.
Bot, VPN & Datacenter Filtering
IP intelligence flags datacenter, VPN, and proxy traffic alongside headless-browser and scripted-client signatures — not just the platform's own reviewer.
8 Delivery Modes
Proxy, 302 redirect, meta refresh, iframe, cross-origin iframe, JS redirect, click-reveal, or mirror — pick whichever fits your Microsoft Ads tracking template.
msclkid Capture
Automatic click-ID capture for Microsoft's msclkid, alongside RedTrack/Voluum/Keitaro/Binom/Utmify if you're running a tracker in front of the stream.
Setting Up Microsoft Ads in 3 Steps
- 1
Create a stream
Set your fallback page (or use the built-in generator) and your money page(s) for this campaign.
- 2
Choose a delivery mode
Most Microsoft Ads streams run proxy or 302 redirect delivery — pick the mode that matches your tracking template.
- 3
Point your Microsoft Ads final URL at the stream
Use the stream link (or your own domain, if you're on a plan with custom domains) as the final URL / tracking template destination.
Filter Microsoft's Reviewers, Not Your Real Traffic
Start on the Free plan — one stream, 300 clicks/day, no time limit — and see how Microsoft review traffic gets routed differently from real visitors.